June 2026 — Present
Social Media Content Manager
Transport for London
Leading end-to-end content across TfL's owned channels — Instagram, TikTok, X, LinkedIn and YouTube — from trend-led creative to community management and reporting. This is the bit I'm still filling in with the good stats and stories, so check back soon.
Content coming soon
Aug 2025 — Feb 2026
Social Media Lead
Simple Skincare (Unilever) — via Gravity Road
Led end-to-end organic strategy across TikTok and Instagram — shaping a more platform-native, culturally relevant brand voice grounded in audience insight and trend analysis, from ideation through to publishing.
2–4wk
content planned ahead
Feb 2025 — Aug 2025
Creator Executive
Buttermilk Agency
Identified, vetted and onboarded emerging creators for Prada Beauty, Armani Beauty and Valentino Beauty campaigns, managing relationships from outreach through to delivery.
July 2024 — Feb 2025
Creator Assistant
Buttermilk Agency
Supported creator and digital marketing campaigns end to end, building the foundations of the creator relationships I'd go on to lead.
May — June 2024
Marketing Intern
Reina By Ria
As a marketing intern at REINA by Ria, I enhance the brand's presence through social media development, designing email newsletters via Mailchimp and creating aesthetic Instagram stories. I also outreach and manage collaborations with stockists and influencers.
September 2021 — May 2024
BA (Hons) Fashion Communication & Promotion
Nottingham Trent University
Over 3 years at university, I worked in various sectors of the fashion industry and collaborated with many students and clients. I developed a deep passion for concept development and marketing campaigns during this time.
July — November 2023
Creator Assistant (Internship)
Buttermilk Agency
I completed an internship with a leading social media marketing agency, which gave me invaluable insider knowledge to the behind the scenes process of social media campaigns for many brands including Armani, Dior, Femfresh and Nair.
June 2019
Campaign Intern
UsTwo Agency
My first taste of fast-paced agency life — supporting creative project delivery, coordinating meetings and timelines, and working on briefs for Deliveroo, HSBC, Swarovski, and Three. Contributing to brainstorms and pitch proposals here sharpened my strategic thinking and was the moment I found my creative voice. It's what ultimately led me to pursue Fashion Communication & Promotion at university.
September 2014 — May 2021
Higher Education
Wycombe High Girls Grammar School
I studied Textiles to GCSE level and carried my passion for design through to Fine Art at A-Level. Alongside Business, Politics and Art at A-Level, I completed a Level 4 Advanced Diploma in Fashion Design with the International Careers Institute.
Education
Nottingham Trent University
BA (Hons) Fashion Communication & Promotion · 2021–2024
International Careers Institute
Level 4 Advanced Diploma, Fashion Design · 2020–2021
Wycombe High Girls Grammar School
GCSEs & A-Levels (Business, Politics, Fine Art) · 2014–2021